Campaign / Motion

Flexport is reshaping global logistics management with the innovation and mentality of Silicon Valley. Ripe for disruption, freight-forwarding is notoriously siloed and opaque, with a very fractured line of communication from start to finish. Flexport consolidates the entire process into a single linear technology platform.

Partnering closely with Flexport, our team at Office crafted a brand awareness campaign reflecting the product's simplicity. We honed the brand voice, establishing a smart and succinct communication strategy that drove all aspects of design. Adopting a bold typographic approach, the visual system juxtaposes wordplay over graphic photography, resulting in a dynamic and modern campaign that can scale across a wide variety of media.