Brand / digital / Campaign / Motion

As the realities of climate change become too hard to ignore, the need for decisive action has reached a tipping point. Yet the current landscape of environmental activism remains fragmented and sluggish, lacking the necessary momentum to drive meaningful change.

Enter Project Dandelion: a global, women-led advocacy initiative designed to confront the climate crisis with a message of hope.  Founded by Mary Robinson, former President of Ireland and former UN High Commissioner on Human Rights, the organization aims to unite the climate community, NGOs, scientists, and the public to pressure leaders to act with urgency.

Our team at Office developed a resolute and impactful visual system that brings Project Dandelion's imperative to life. The identity is anchored by a dandelion, a symbol of resilience, and the only flower that blooms on every continent. This iconic mark is bolstered by confident typography evocative of the activist spirit, and a vibrant color palette that amplifies Project Dandelion’s bold aspirations.