Brand / digital / PRINT / Motion

With an emphasis on social-emotional learning, The Nueva School has been a pioneer in the field of K-12 education for more than 50 years. Built on a responsive approach to education, the school adapts to meet the shifting imperatives in the world, and respond to the different intellectual, social and emotional needs of each student.

Reflecting this ethos, our team at Office partnered with the school for updated identity system. Anchored by a dynamic logo, the "open N" highlights Nueva’s projects, people and campuses. Designed to be inclusive, the mark provides an opportunity for individual expression, inviting the Nueva community to participate and make it their own.

Additionally, our team collaborated with the Nueva to overhaul the school’s website design and content. Aiming to create the digital equivalent of stepping onto campus, the design highlights the extraordinary projects and Nueva experiences while amplifying the voices of teachers and students.