Brand / digital

A premier shopping destination for plant enthusiasts, Flora Grubb Gardens specializes in plants suited to California’s diverse climates. Renowned for their expertise in rare and unusual plants, Flora Grubb has been a trailblazer in the drought-tolerant landscaping movement.

Twenty years after opening its doors, Flora Grubb partnered with Office to shape its next chapter as the company expands into Los Angeles. Now facing a larger market, the brand’s identity needed to not only resonate with the modern, discerning customer but also highlight its unique offerings and expertise. Our goal was to reimagine Flora Grubb through a strategic, visual, and experiential transformation — capturing the brand’s artful and creative spirit in every detail.