Brand / digital / Campaign / Motion

Klaviyo is a customer-centric marketing platform that lets companies deepen consumer relationships through email and SMS outreach. As part of an ongoing partnership with Character, our team worked with Klaviyo to develop a new channel focused on enterprise clients.

As a relationship-driven platform, we built Klaviyo’s design strategy on the belief that technology should empower businesses to be more human. Taking a narrative-led approach, we focused the visual system on independent companies and entrepreneurs using the Klaviyo platform.

The graphic language reflects precision and connection, utilizing clean geometry, sophisticated typography, and a minimal color palette. The resulting design system is tailored to enterprise audiences without sacrificing Klaviyo's distinctive personality.