Brand / digital / PACKAGING / Print

Today, only 5 cancers are routinely screened for — leaving many diagnoses overlooked and in the dark. Galleri illuminates those blindspots, offering early detection for over 50 cancers with a single blood draw. Our team at Character partnered with Galleri to develop a brand identity that captures the revolutionary spirit of their product.

Driven by precision and personalization, the visual identity system takes an empathetic approach to a complex topic. The new logomark features the spotlight arrow to underscore the pinpoint precision of Galleri’s breakthrough technology. The geometric framework of the brand mark extends to a versatile toolkit, featuring data visualizations and patterns for informational clarity, while a gestural illustration style adds an approachable touch, balancing the linear precision of the logomark.