Brand / PACKAGING / CAMPAIGN / ART DIRECTION

Introducing Mini Jambox, the third addition to the Jawbone speaker family. The portable, pocket-sized speaker maintains the established brand aesthetic while showcasing innovative use of materials, textures, and colors.

As Jawbone's largest product launch to date, the design needed to extend seamlessly across various touchpoints, from packaging to digital assets to marketing. Grounded in vibrant colors, dynamic patterns, and vivid product photography, the visual system establishes a distinct and recognizable voice for the product. Paired with a daringly playful campaign shot by Juergen Teller, Mini Jambox boldly announces its arrival.