IDENTITY / digital / ART DIRECTION

Willow is revolutionizing breastfeeding with its discreet, hands-free pump that fits seamlessly into a bra, empowering moms on the go. Office worked closely with burgeoning start-up to define a strategic brand platform and visual identity that expresses the innovation of the product.

Our approach leveraged the stories and experiences of real moms as our guiding principle for design system. Photography plays a key role in storytelling and showcasing the product’s elegant simplicity. A refined typographic style is balanced with cheekily playful illustrations that explain the more technical aspects of the Willow product. The result is an integral visual system that is both elevated and accessible.